Copland: 1900 through 1942 and Copland: Since 1943 :: Aaron Copland Book Report

Copland: 1900 through 1942 and Copland: Since 1943   Ã‚  Ã‚  Ã‚  Ã‚   In their books: Copland: 1900 through 1942 and Copland: Since 1943, Aaron Copland and Vivian Perlis give a detailed account of the life of one of America’s most influential composers. The books are arranged similarly to the Shostakovich biography that our class reviewed earlier this semester. That is, through personal accounts by Copland himself along with accounts of Copland’s friends and acquaintances, the authors manage to paint an accurate and interesting picture detailing the life of the great composer. When combined, the two books recount Copland’s entire life, dividing it into two periods for the purpose of easier organization and reading.   Ã‚  Ã‚  Ã‚  Ã‚  Copland was born in New York City in 1900. Copland had a large and loving family in New York. His childhood was comfortable, as his father owned a department store where Copland worked for much of his young life. Copland’s mother is described by the composer as "affectionate and a very nice mother to have" (pp. 18) Copland showed an early interest in music, and by the age of eleven, he had surpassed the knowledge of his older sister in the ways of the piano. As a child, he had taken lessons from his sister, but by eleven, he felt that he needed to consult an outside source in order to learn more.   Ã‚  Ã‚  Ã‚  Ã‚  At the age of eighteen, Copland graduated from high school. He pursued his interest in music and began to search for a teacher who could teach him musical harmony. Copland’s piano teacher suggested that he study under Rubin Goldmark who had a studio in Manhattan. Copland found Goldmark to be a very effective teacher. However, Copland and his piano teacher decided to part ways so that Copland could expand his horizons. Under Goldmark, Copland learned very effective methods of composition, but sometimes felt bogged down. Goldmark did not approve of some of Copland’s interest in the more modern musical works, and Copland found this frustrating. After composing a number of "Sonata-form" musical pieces with Goldmark, Copland decided he needed a change of scenery. In 1921, Copland decided to study in France. Even as Copland left his old teacher, Goldmark stressed his traditional ideals. Before Copland’s departure, Goldmark wrote: "I hope you will ma ke more progress in the Sonata form†¦Even if you should fall into the hands of some radicals."(pp. 35)   Ã‚  Ã‚  Ã‚  Ã‚  In France, Copland found a new teacher in Nadia Boulanger.

Self-Image and Consumer Behavior

Article Review: Self-Image and Consumer Behavior: How Sacrosanct Self-Beliefs Sway Preferences in the Marketplace Written by: David Dunning In this article, David Dunning questions whether or not beliefs, wants, and needs are the keys to decision making in a consumer’s mind. He believes in a decision making technique called belief harmonization. With this, Dunning means that in order to reach a decision , it may require arranging and revising one’s beliefs, needs, and preferences into a network of cognition that produces little tension among its elements. He states that this allows for two major influences on decision making.The first influence is if people hold a bias to favor one decision over another, then that will alter how they perceive the product. They will solely make a decision on that bias and keep to it. In our book, it explains this with brand equity. The outcome shows that a consumer will decide based on the belief that this brand is better than all of the others and not think twice to purchase. The second influence involves the beliefs that the consumer want to maintain, called sacrosanct beliefs. This is one claiming that the self is a moral, lovable, and capable individual.Dunning states that many decisions in the consumer world are based on this belief of self-image, even when the decision at hand has no relevance to the self. We buy to highlight or hide aspects of our self. Evidence for Decision Making as Belief Harmonization There is much evidence that suggest that judgment and decision making, including consumer behavior decision making, is known to be belief harmonization. Dunning stated that through the 1940s and 1960s, people depended on the consistency theory, balance theory, and the cognitive dissonance theory.However, it has been known that belief and other connections are applied as well. This would be referred to as connectionist modeling or parallel-constraint satisfaction. He gives a certain example of a young woman buying a car and the positive and negative factors based on buying this car. There can be some direct and indirect contradictions in the harmonization process. What people do is revise what they believe in and make connections with the decision. It may lead towards the negative factors or the positive factors in this decision.Dunning states that the best decisions should be based on the beliefs that the person possesses and will be the best indicator for it. Beliefs are equally able to influence and be influenced by other beliefs. The Influence of Decision Outcomes on Perceptions of â€Å"Input† Variables Emerging evidence demonstrates just how easily the causality in decision making can run in reverse. A preliminary opinion leaning toward one conclusion tends to alter how people evaluate evidence in decision making. This also is a part of product choice as well.The Influence of Logically Irrelevant â€Å"Outside Beliefs† Any belief can bias people to initially favor o ne over another. These beliefs are called â€Å"outside† beliefs and tend to be irrelevant when it comes to the decision making process. Dunning talks about how a juror decides on whether or not someone should be sued for posting negative comments on the internet. They looked at both positive and negative sides of the defendant and never based their decision on if the defendant was a nice guy or not. Work in the consumer world has also found similar bias due to outside beliefs.Evidence for Sacrosanct Beliefs about the Self People commonly approach every decision with the belief that their decision takes precedence and that they are honorable individuals. They want their decisions to be positive so that their self-image is positive. In class, we learned about impression management, which means that we work to â€Å"manage† what others think of us. This is a factor in our self-image. Evidence for Positive Self-Beliefs Researchers have showed that people have upbeat self- images, even to an unrealistic degree.Our psychological process that might help leave people with flattering views is a constant engagement in belief harmonization anchored on a self-belief. Research on self-evaluation also shows what type of moves or decisions people make for a positive self-image. This goes in hand with the ideal self portrayal and our concept of what we would like to be. With consumers, they easily adapt to certain products to help us reach our ideal self and have a positive outcome in our beliefs. Evidence for Belief Harmonization with Positive Self-BeliefsBeliefs about the social world are harmonized with flattering self-views. The judgment of people will affirm the positive impression of self. Culture is a big factor in the consumer world, and that is where the beliefs and self-image become intertwined together. In our book, it talks about how in some cultures, women are supposed to foster harmonious relationships and men are supposed to be assertive and have certain skills. These beliefs make the positive self-image in the culture that the male and female are in. Definitions of Social Traits and JudgmentThere are many social traits out in the consumer world today. The article talks about how people tend to emphasize specific attributes and talents that they have and de-emphasize those they do not. These beliefs guide people’s judgments. They align their attribution for success and failure to affirm about the self and the image it portrays. Dunning states that at times a behavior is clearly an underlying trait. People tend to adopt performance standards that place their own competence and character in a good light. Evidence for Belief Harmonization in ChoiceRecent developments in the consumer psychology literature provide strong hints that self-image motives may influence decision making in the marketplace. Here are some points that play an important role by self-image in decision making. * Self-Signaling: this is the notion that people reach their decisions with an eye toward bolstering their self-images is similar to another idea emerging from work in decision making and choice. This is to signal the type of person they are. This explains behavior that remains curious and has been an explanation for people’s behavior.Shafir and Tversky conducted this behavior in the Newcomb problem, where it showed that a participant in the experiment picked an economically inferior option to another option. * Endowment Effects: People place more value on an object once they own in. Handing a coffee mug to a college student causes them to more than double what the mug is really worth. Once products are associated with people, it confirms the positive impressions of that person and becomes valuable for them to have. * Compensation Effects: People buy to compensate for perceived deficits. For example, men buy toupees to make up for hair loss.People buy products to cover their shortcomings for others not to see. * Affi rmation Effects: People express ideas that they are invulnerable to risk. Having self-esteem may prompt people to make choices with less concern. * Licensing Effects: Once people have gained solid evidence that they possess some sacrosanct trait, they act in a way that could potentially violate that they have that trait. This arises in consumer choice many times. Future Questions Dunning focuses on one specific sacrosanct belief, which is that the self is a lovable and capable person.He feels as though there could be other beliefs that exist as well. People possess personal self-esteem but also can possess collective self-esteem. This very much indeed influences people’s decisions and behavior in the marketplace. Also, beliefs that people seek might involve specific ones or rather a more overall general one about the self as a whole. Willer studies on masculinity suggested that people bolster specific self-values. Also, many suggest that people are not as concerned with speci fic self-views as they are worried over a general sense of self-worth. Automatic versus Deliberative Nature of Self-Image MotivesAnother issue would be whether the impact of self-based sacrosanct beliefs is deliberative or automatic in nature. Dunning believes that the impact of self-beliefs might be more automatic in nature. He argues that the term automatic can be the case that the process of affirming favorable self-beliefs is beyond people’s control. Also that is may be the case that this process occurs below people’s awareness; they may lack any insight that their choices are influenced by concerns over the self. However, people’s preferences can impose its influence below a person’s awareness.The Moderating Role of Self-Esteem For sacrosanct beliefs about the self to influence consumer psychology, people must presumably have those sacrosanct beliefs, and people with low self-esteem may not have positive views to maintain. In the consumer realm, one could ask whether low self-esteem people will work as energetically as their high self-esteem peers harmonize consumer decisions with positive views of self. The Moderating Role of Culture/Implications of Marketing As I discussed in this paper earlier, culture is another condition with how consumers make decisions.People in North America and Western Europe work to bolster their self-esteem. In the West, people seem more concerned with individuality and in the East; they focus on the collective self. Self-Image concerns may also carry implications for effective marketing according to Dunning. People tend to state that they are motivated to do good work in their job for reasons like personal growth, whereas other people are more motivated by money. That is how it works with decisions in consumer buying. People are influenced by social status.This article suggests that marketers should be mindful of the motivations that people are likely to cite as prime considerations for their purcha ses. In conclusion, the article is about how consumer behavior is acted and what it is based upon. There are many different factors that the author speaks about in this article. Self-Esteem and Culture are two main pieces of the puzzle when it comes to how consumers react to certain products. In the marketing world, we marketers have to look at these factors and how much insight it will provide us when we are trying to get into the minds of our consumers.Dunning makes very interesting arguments of how we cannot look at the picture as a whole, but yet as different segments of ourselves that all tie together with the decision making process. I thought this was a very interesting article because it shows how experiments and studies were done to prove that these are main factors with consumer behavior. It also showed me how we basically become the product and shine through the product for our own self-image. It could be even with becoming part of a group that reflects your personality, or just for your individual traits themselves.

Agricultural Change And Intensification In Britain Environmental Sciences Essay

Throughout the past century, the British agricultural system has experienced considerable changes in footings of direction patterns and attitudes to environmental protection. The most dramatic and influential alterations occurred in the late fortiess, with post-war mechanization. Following World War 2, concerns over nutrient security grew, motivating the Government to promote increased nutrient production. Emphasis was placed upon the usage of modern and intensive agricultural patterns to increase end product, ensuing in enhanced mechanization, enlargement and intensification ( Dobbs and Pretty, 2004 ) . However, a move to big scale agri-business resulted in profound and inauspicious effects on rural biodiversity and farming area home grounds with the over-exploitation of their valuable resources. Habitats underwent considerable debasement, peculiarly with hedge remotion to suit larger machinery, destructing extremely good nutrient beginnings and engendering home grounds for wildlife. Additionally, technological promotions led to the widespread execution of man-made chemical weedkillers and pesticides to increase outputs, which resulted in terrible damaging effects to flora, zoologies and H2O quality. Furthermore, the debut of larger and more sophisticated agricultural machinery and cultivated land procedures resulted in significant decreases to dirty quality, through compression and eroding. With 75 % of UK land classed as agricultural, cumulatively these damaging effects sparked major concern ( Montemayor et al. , 2010 ) .1.2 The Rise of Modern EnvironmentalismAs a consequence of the widespread debasement of agricultural ecosystems during the post-war period, the coming of modern environmentalism in the 1970s and 1980s focussed consciousness on the importance of extenuating the inauspicious impacts of agricultural intensification. The publication of Rachel Carson ‘s ‘Silent Spring ‘ in 1962 is thought to hold been a major landmark in the outgro wth of environmental consciousness ( Dunlap, 2008 ) . Carson highlighted the considerable damaging side-effects of pesticide use, peculiarly DDT. Concern was sparked amongst ecologists over the possible for bioaccumulation of DDT within ecosystems and its harmful generative impacts, peculiarly for birds. Doctors and the general population besides feared the harmful effects of indiscriminate DDT usage, due to toxicity and carcinogenic effects ( Carson, 1962 ) . Therefore, the publication of ‘Silent Spring ‘ instigated the modern environmental motion, and people became more cognizant of the jobs faced within the agricultural sector.1.3 The Common Agricultural PolicyThe European Union Common Agricultural Policy ( CAP ) provides agricultural subsidies to member provinces in order to advance sustainable agribusiness ( European Commission, 2010 ) . The CAP is made up of 2 pillars ; pillar 1 encompasses market support steps and direct payments for run intoing cross-compliance c riterions chiefly for the environment, nutrient safety and animate being public assistance. Pillar 2 nevertheless is focussed upon rural development programmes ( House of Lords, 2005 ) . The early CAP of the 1950s was focussed upon pillar 1 steps, for increasing autonomy through the proviso of inducements to husbandmans in order to promote greater productiveness. However, with the rise of modern environmentalism, the agricultural accent shifted towards environmental sustainability, doing a bifurcation of the function of land directors with the demand to non merely supply agricultural efficiency, but besides to integrate environmental protection ( ref ) . With increasing accent on environmental saving, and a realization of the potency of agro-ecological procedures, the United Kingdom introduced the first agri-environmental strategy in 1987, named the Environmentally Sensitive Areas strategy ( ESA ) . This was superseded by the Countryside Stewardship Scheme ( CSS ) in 1991 which was a consequence of the major CAP reforms of the 1990s, aimed at supplying for the altering demands of both the agricultural sector and the wider community ( Natural England ) . Figure 1.1 clearly illustrates the alterations to UK agri-environment strategies which took topographic point between 1973 and 2000, foregrounding the important changes to agricultural precede nces. Figure 1.1: Changes in UK agri-environment strategy subsidies from 1973 – 2000 ( beginning: Monetary value, 2003, p.122 ) . Degree centigrades: UsersEmPicturesimg010.jpg Since so, the demand to extenuate clime alteration has been progressively recognised, in order to restrict dirt and H2O debasement and to control the loss of biodiversity. Whilst direct pillar 1 subsidy payments still exist under the Single Farm Payment Scheme, accent has been shifted to pillar 2 policies ; redesigned to non merely crippled environmental harm, but heighten the agricultural landscape through the publicity of more sustainable agriculture patterns that will make a natural environment that is better suited to defy the impacts of climatic alteration.1.4 Environmental StewardshipThe Environmental Stewardship ( ES ) strategy was introduced in 2005, as a agency to counterbalance husbandmans for supplying specific environmental criterions that go beyond the cross-compliance standard of the CAP. ES strategies are administered for the authorities ‘s Department for Environment Food and Rural Affairs ( DEFRA ) by Natural England, and are a cardinal constituent of the Europe an Union funded Rural Development Programme for England 2007-2013, conveying together the old CSS and ESA strategies ( Natural England ) . As keepers and stewards of the rural landscape, husbandmans have an intuitive ethical duty to continue and enrich farming area ecosystems ; nevertheless this is frequently non realistic in footings of fiscal viability ( ref ) . With the major challenges posed by clime alteration, and subsequent nutrient security issues, it has become progressively of import that support and counsel is made available for husbandmans and land directors. This enables the bringing of effectual environmental protection, whilst keeping premier agricultural land, to heighten the part of agribusiness to climate alteration extenuation through diminishing nursery gas emanations and bettering dirt C segregation ( Natural England ) . Environmental Stewardship strategies are presently the primary beginning of pecuniary inducements, dwelling of Entry Level Stewardship ( ELS ) , Higher Level Stewardship ( HLS ) , Organic Entry Level Stewardship ( OELS ) and Uplands Entry Level Stewardship ( UELS ) . It is recognised that little graduated table husbandmans must stay the focal point of such enterprises, explicating the demand for 4 different multi-objective strategies. The chief aims of Environmental Stewardship are to: preserve biodiversity maintain and enhance landscape quality protect the historic environment promote public apprehension and entree protect natural dirt and H2O resources ( Natural England, 2010 ) ELS enchiridion ) This survey will concentrate merely upon ELS and HLS ; explained in the undermentioned subdivisions.1.4.1 Entry Level StewardshipThe ELS strategy is a 5 twelvemonth understanding, open to all land directors in England, and offers a broad scope of options for simple yet effectual environmental direction. 30 points per hectare must be chosen from over 50 options, in order to have a payment of & A ; lb ; 30 per hectare per twelvemonth. Management options include the usage of buffer strips, assorted stocking, screen harvests, harvest rotary motion and watercourse fence ( Natural England ELS enchiridion ) . ELS is a wide and shallow, high uptake attack with environmental demands that are comparatively easy to run into without significantly changing direction patterns.1.4.2 Higher Degree StewardshipHLS normally builds upon ELS, OELS or UELS, offering a higher tiered direction strategy. It is more complex and demanding, necessitating well greater input, which is reflected in the higher comp ensation payments for direction input and capital plants. Emphasis is placed upon specialized land direction to supply important environmental addition in high precedence countries. HLS understandings last for 10 old ages, and are a competitory and discretional, narrow and deep attack with a lower application success rate. In add-on to the sweetening of ELS aims, HLS provides chances for bettering public entree and carry oning educational visits ( Natural England: HLS handbook 2010 ) .1.5 PurposesThis research undertaking aims to supply an original penetration into the effectivity of the Environmental Stewardship strategy. While other surveies focus upon the motivations of participants and the obstructions that limit engagement, this probe will turn to an underexplored, yet extremely relevant subject which relates non merely to agricultural patterns, but to wider environmental and anthropogenetic clime alteration concerns that remain at the head of current arguments.1.6 Research Que stionsThis probe aims to specifically turn to the undermentioned research inquiries: Are the ecological benefits to vegetations and zoologies well better under the Higher Level Stewardship Scheme when compared to the Entry Level Stewardship Scheme? Is there a pronounced sweetening of flora species richness under HLS when compared to ELS? Is H2O quality and therefore aquatic species diverseness enhanced under HLS? Does macrolepidoptera copiousness and composing exhibit significant sweetening under higher tiered direction schemes? Are dirt features significantly altered under different direction grades? 2. Overall, is Environmental Stewardship an effectual manner to pull off the rural landscape, and can the high fiscal input required be considered cost effectual in footings of the environmental return?1.7 AimsTo ease the scrutiny of the purposes and research inquiries the undermentioned aims will be used: 1. Identify 4 appropriate survey sites ; 2 ELS and 2 HLS managed farms in South Devon on which the necessary research can be conducted. 2. Undertake macroinvertebrate, dirt, flora and macrolepidoptera trying at each survey site. 3. Identify all species observed and collate informations obtained from each location. 4. Process informations utilizing appropriate graphical and statistical techniques. 5. Discourse the consequences that are obtained in order to derive a reasoned and representative rating of the effectivity of the different Environmental Stewardship direction grades. In order to carry through these aims, a literature reappraisal will be undertaken to supply farther penetration into the subject, and inform the informations aggregation, analysis and treatment chapters.